LANDING PAGE
UI DESIGN
CASE STUDY
PLACE
BRASIL 🇧🇷
YEAR
2025
CONTEXT
FitPay explores the world of digital payment platforms through the lens of efficiency and scalability. The project investigates how complex financial products can be presented in a clear, accessible, and action-oriented way, drawing on visual patterns from the SaaS ecosystem and the digital finance market. This case study ranked among the top 10 projects in the Arena Skills competition, organized by product designer Kácio Felipe.
CHALLENGE AND SOLUTION
The challenge was to transform multiple financial solutions and workflows into a cohesive and intuitive experience. The solution was built on a well-defined information architecture combined with a solid and modular visual language. The result is an interface that balances content density, clarity, and rhythm, guiding users seamlessly while reinforcing a sense of trust and technological sophistication.
