LANDING PAGE
REDESIGN
CASE STUDY
PLACE
BRASIL 🇧🇷
YEAR
2025
CONTEXT
Amazon Prime Video's landing page presents the service in a straightforward way, but it feels overly simplistic. The lack of a clear hierarchy, the amount of simultaneous information, and the limited visual breathing room negatively affect navigation and reduce the perceived value of the product.
CHALLENGE AND SOLUTION
The challenge was to transform a functional page into an immersive experience. The redesign introduced a more refined visual approach, featuring subtle animations and smooth transitions that guide users through the interface and immerse them in the Prime Video universe from the very first interaction.
